What is GEO: Generative Engine Optimization in Switzerland
GEO stands for Generative Engine Optimization: the work of making AI assistants describe a business correctly and recommend it.
How it differs from SEO
SEO moves a website up Google's list of results. GEO works on what an AI writes in its answer: a few names, with some details on each. There is no list to climb: you are in the answer, or you are not.
What it relies on
- Correct, consistent details in every source AI assistants read.
- Mentions on independent, respected websites.
- Clear pages that answer specific questions.
- Repeated measurement, engine by engine, because each AI uses different sources.
In Switzerland
The market is multilingual: the same firm may be searched for in Italian, German, French and English, and AI assistants answer differently in each language. That's why we simply talk about AI reputation and AI visibility.