How clients choose a professional firm in Ticino today
Word of mouth still counts. But anyone given a name checks it before calling: on Google and, more and more, with an AI assistant.
The client's new path
A business owner gets a firm's name from a friend. Before calling, they ask ChatGPT: "What do you think of firm X in Lugano? Are there alternatives?" If the AI doesn't know the firm, describes it vaguely or wrongly, and suggests two other names, the referral is lost.
Three things a firm can do
- Check what AI assistants say about it, using its clients' questions.
- Correct details at the source: Google profile, directories, website.
- Get mentioned by respected sources in its field and have pages that answer real questions.
For a professional firm, a single new client is often worth more than a year's subscription. That's why we start with a free analysis.