Lawyers and notaries in Ticino: what AI assistants say about you
People looking for a lawyer increasingly ask an AI assistant. The answer depends on what the AI finds about your firm: specialisations, people, location.
The questions your clients ask AI assistants
- “Which family lawyer would you recommend in Lugano?”
- “Which law firm in Bellinzona handles inheritance?”
- “I need a criminal lawyer in Locarno who speaks German”
To questions like these, the AI doesn't answer with ten links: it suggests two or three names with a few details on each. If your firm isn't there, or is there with wrong details, the client calls someone else.
The errors we find most often
- Wrong or overly generic specialisations
- Lawyers who left the firm still listed as members
- Old address or phone number from outdated directories
The sources that matter for law firms and notaries
The Ticino Bar Association and the cantonal register, legal directories, articles signed by your lawyers, pages of schools and courses where they teach, LinkedIn profiles.
What we do
- We measure what ChatGPT, Gemini and Perplexity answer to your clients' questions: more than 30 questions in total, repeated every month.
- We correct wrong information at the source: Google Business Profile, Bing, Apple, local.ch, registers, LinkedIn, website.
- With the Complete plan we work to get you recommended: mentions on other respected websites in your field and pages that answer your clients' real questions.
We share the price with the free analysis: the same price list for everyone. Billed monthly, three-month minimum; if the measurement shows no improvement for two months in a row, the fee is paused until it improves. See the details.